Learning · updated as I go

The real numbers, not the highlight reel.

What I'm actively testing on the phone, and the honest numbers behind it -- not the case study, the actual funnel. No cherry-picking, no best week. If it's slow or the numbers are ugly some months, that's here too.

Every dial I made in the last 30 days

This is my own dialing, not a client's, and not a highlight reel -- every dial from July 26 to August 25, plotted below at scale. Most of it is silence: no answer, voicemail, a fast "not interested." That's normal, and it's the same shape you'll see once we're working your list. The 11 meetings didn't come from a lucky week. They came from being willing to be one of 10,012 dials.

Every dial, July 26 – August 25 (scaled, same ratio)

9,009 never reached a human 992 connected 11 meetings booked

Everyone shares the 11. The 9,009 no-answers are the actual job.