Tools

The tools I use to run Coda.

My actual sales stack. What each one does, and why I keep it around.

My favorites

The ones I would
keep first.

Ranked. If I could only keep a few, these are the ones.

Close

CRM
01
My #1 CRM

My #1 CRM. Every call, text, email and next step goes on the lead, so I always know what happened and who does what next.

close.com

Apify

Web data
02
Always on

We scrape and re-check every list with it, so people who left the role come off before anyone calls. We use it on every list.

apify.com

Trestle

Phone validation
03

Checks that each mobile number is real and belongs to the person. This is how we keep connect rates up.

trestleiq.com

Prospeo

Emails and mobiles
04

Finds verified emails and mobiles for decision makers. I put the verified mobile filter on the search itself.

prospeo.io

Circleback

AI meeting notes
05

Takes notes on my meetings and pulls out the action items. I stopped writing things down during calls.

circleback.ai

LinkedIn Sales Navigator

Prospecting
06

Where every list starts. We build very specific lists: title plus region plus industry.

business.linkedin.com

Really useful

Tools I use
every week.

Not the core, but I would miss them.

Instantly

Cold email

Cold email next to the calls. Two emails max, then we stop.

instantly.ai

FullEnrich

Waterfall enrichment

Finds verified emails and mobiles when Prospeo comes up empty. It checks several providers in a row.

fullenrich.com

Cal.com

Scheduling

Booking. People pick a time, then a Close agent texts them a reminder so they show up.

cal.com

PhantomBuster

LinkedIn automation

Pulls lists from LinkedIn searches and manages connection invites.

phantombuster.com

Slack

Team chat

Where the team talks. Quick questions and handoffs happen here, not in email.

slack.com

Notion

Docs and notes

Where I write things down. Scripts, notes and how we do things.

notion.com

Wise

Payments

How clients pay me. I send a pay link, they pay, done.

wise.com

Interesting ones to try

Newer to me.
Still testing these.

Some I just started with, some are on my list to test.

Foxchat

Website chat

A chat bubble for your website. Messages go straight to Slack and you reply from there.

foxchat.dev

Kondo

LinkedIn inbox

An inbox for LinkedIn DMs. Split inbox, labels and follow-up reminders, so replies from prospects do not get buried.

trykondo.com

Plays

See the tools
in a real play.

How they fit together, step by step, for six kinds of companies.

Sales NavigatorApifyTrestleProspeo / FullEnrichCall + 2 emailsCal.com + Close texts
Edtech

Edtech selling to universities and schools

Reach admissions, enrollment and student success leaders, one state at a time.

Read the play
Hospitality

Hospitality and hotel staffing tech

Call GMs and operations leaders city by city, when shifts are hardest to fill.

Read the play
Manufacturing

Custom metal fabrication and manufacturing shops

Get on the bid list with estimators and buyers inside your delivery radius.

Read the play
Consumer to B2B

Consumer education and SaaS apps selling to teams

Find companies where your users already work, and talk to the person who can buy for the team.

Read the play
Home services

HVAC, plumbing and home-service business owners

Win maintenance contracts with property and facility managers in your service area.

Read the play
SaaS founders

B2B SaaS founders doing their own outbound

An hour a day, one narrow list, and calls you can learn from.

Read the play

All plays →

Does this sound interesting at all?

We run this stack for clients every day, with callers in New York, Toronto, Vancouver and North Carolina.

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