- Well-known consumer products with a business or enterprise plan (think the B2B arms of Duolingo or Notion).
- You have lots of individual users and want company-wide deals.
Plays / Consumer to B2B
What I would do if I were you,
selling your consumer app to teams.
Find companies where your users already work, and talk to the person who can buy for the team.
Who it is for
Find the companies where people already use the product, and talk to the person who can buy it for the whole team.
- Titles: Head of Learning and Development, Chief People Officer, HR Director, Director of IT, Head of Operations
- Company: Mid-size and up, in the industries where you already have users
- Region: One country, then one state at a time
The play
Step by step.
Same tools we use every day.
Sales Navigator
Apify
Trestle
Prospeo / FullEnrich
Call + 2 emails
Cal.com + Close texts01
Build the list
Start with companies where you already have users, then filter by title and region.
02
Warm up on LinkedIn
PhantomBuster pulls the list from your Sales Navigator search and sends connection invites, so your name is familiar before the call.
03
Strip stale contacts
Apify checks each profile. People who changed jobs come off the list.
04
Keep only real mobiles
Trestle checks every mobile. Prospeo and FullEnrich fill in verified emails and missing numbers.
05
Call, then two emails
Call and lead with what their own people already use. Two short emails with Instantly, then stop.
The openerHi, this is [name] with [company]. A few people on your team already use us on their own. Who looks after tools like that for the company?
06
Why now
Start wide.
Then get closer.
The reason to talk gets stronger as you go from the world to their company. Pick one line from each level.
Global
How companies are training and working now: AI, remote and hybrid teams.
Country
Hiring and training priorities in your country.
State
Where the company is growing headcount.
City
Offices opening, moving or bringing people back.
Company
This company: how many of their people already use you, a new People or L&D leader, open L&D roles.
More plays
Want us to run this
for you?
We run this play for clients, with callers in New York, Toronto, Vancouver and North Carolina.
Or start small with the $2,500 pilot: we speak with 35 decision makers and hand you 35 call recordings (60+ seconds each) as business intelligence to scale or pivot. See pricing.