- Edtech companies selling to universities, colleges or school districts (think CampusReel).
- A small sales team with long cycles and a lot of titles on every campus.
Plays / Edtech
What I would do if I were you,
selling edtech to schools.
Reach admissions, enrollment and student success leaders, one state at a time.
Who it is for
Real conversations with the people who own enrollment, admissions or student success, before their planning season starts.
- Titles: Director of Admissions, VP Enrollment Management, Director of Marketing and Communications, Dean of Students
- Industry: Higher Education (or Primary and Secondary Education for K-12)
- Region: One state or province at a time
The play
Step by step.
Same tools we use every day.
Sales Navigator
Apify
Trestle
Prospeo / FullEnrich
Call + 2 emails
Cal.com + Close texts01
Build the list
Filter by title, region and industry. Keep it to one state so every call can mention schools they know.
02
Strip stale contacts
People change roles between terms. Apify checks each LinkedIn profile, and anyone who left comes off the list before we pay for their number.
03
Keep only real mobiles
Trestle checks that each number is a real mobile and belongs to that person. Switchboards and landlines drop.
04
Find emails and mobiles
Prospeo first, then FullEnrich for anyone still missing a verified email or mobile.
05
Call, then two emails
Call first. Send two short emails with Instantly: one the same day, one a few days later. Then stop.
The openerHi, this is [name] with [company]. Quick one: who on your team owns how students first see the campus?
06
Why now
Start wide.
Then get closer.
The reason to talk gets stronger as you go from the world to their company. Pick one line from each level.
Global
How students research and pick schools is changing: video, social, virtual visits.
Country
Competition for students in your country, and what schools are doing about it.
State
Schools in the same state going after the same students.
City
Nearby schools recruiting from the same high schools.
Company
This school: a new program, a new admissions lead, this year's intake goals.
More plays
Want us to run this
for you?
We run this play for clients, with callers in New York, Toronto, Vancouver and North Carolina.
Or start small with the $2,500 pilot: we speak with 35 decision makers and hand you 35 call recordings (60+ seconds each) as business intelligence to scale or pivot. See pricing.