Plays / SaaS founders

What I would do if I were you,
a founder doing your own outbound.

An hour a day, one narrow list, and calls you can learn from.

Who it is for

Who
  • B2B SaaS founders who still sell. You know the product best.
  • You have an hour or two a day for outbound, not a full sales team.
The goal

Talk to enough of the right buyers to learn what sells, without hiring a sales team first.

The list
  • Titles: One buyer title. Not three.
  • Industry: One industry where you already have a customer or two
  • Region: One region, so your time zone works

The play

Step by step.
Same tools we use every day.

Sales NavigatorApifyTrestleProspeo / FullEnrichCall + 2 emailsCal.com + Close texts
01

Pick one narrow slice

One title, one industry, one region. A small list you can finish beats a big list you never get through.

02

Strip stale contacts

Apify checks each profile. Do not spend your one hour calling people who left.

04

Warm up on LinkedIn

PhantomBuster sends connection invites to the same list, so some people know your name when you call.

05

One hour of calls, then two emails

Same hour every day. Everyone you call gets two short emails in Instantly, then you stop.

The openerHi, this is [name], the founder of [company]. I will be quick: how are you handling [problem] today?

06

Record everything, book, remind

Calls are recorded in Close, so you can listen back each week. Meetings are booked on Cal.com, and a Close agent texts a reminder.

Why now

Start wide.
Then get closer.

The reason to talk gets stronger as you go from the world to their company. Pick one line from each level.

Global

What is changing in your buyer's market.

Country

How that shows up where they operate.

State

Local rules, customers or competitors they already know.

City

Peers nearby who are dealing with the same thing.

Company

This company: a recent hire, a job post, a launch, a quote from their CEO.

More plays

Edtech → universities and schools Hospitality and hotel staffing tech Custom metal fabrication shops Consumer apps selling to enterprise teams HVAC, plumbing and home services All plays

Want us to run this
for you?

We run this play for clients, with callers in New York, Toronto, Vancouver and North Carolina.

Book a call →

Or start small with the $2,500 pilot: we speak with 35 decision makers and hand you 35 call recordings (60+ seconds each) as business intelligence to scale or pivot. See pricing.