- B2B SaaS founders who still sell. You know the product best.
- You have an hour or two a day for outbound, not a full sales team.
PlaysSaaS founders
Outbound sales for SaaS founders who still sell
An hour a day, one narrow list, and calls you can learn from.
Who it is for
Talk to enough of the right buyers to learn what sells, without hiring a sales team first.
- Titles: One buyer title. Not three.
- Industry: One industry where you already have a customer or two
- Region: One region, so your time zone works
The play
Step by step.
Same tools we use every day.
Build a list
Sales Navigator
Apify
Trestle
Prospeo
Call, text, email, LinkedIn
Sales NavigatorApifyTrestleProspeoCall, text, email, LinkedIn01
Pick one narrow slice
One title, one industry, one region. A small list you can finish beats a big list you never get through.
02
Strip stale contacts
Apify checks each profile. Do not spend your one hour calling people who left.
03
Keep only real mobiles
Trestle checks every number. Prospeo and FullEnrich fill in verified emails and mobiles.
04
Warm up on LinkedIn
PhantomBuster sends connection invites to the same list, so some people know your name when you call.
05
One hour of calls, then two emails
Same hour every day. Everyone you call gets two short emails, then you stop.
The openerHi, this is [name], the founder of [company]. How are you handling [problem] today?
06
Why now
Start wide.
Then get closer.
The reason to talk gets stronger as you go from the world to their company. Pick one line from each level.
Global
What is changing in your buyer's market.
Country
How that shows up where they operate.
State
Local rules, customers or competitors they already know.
City
Peers nearby who are dealing with the same thing.
Company
This company: a recent hire, a job post, a launch, a quote from their CEO.
More plays
Want us to run this
for you?
We run this play for clients, with callers in Canada and the U.S..
We cold call your buyers. Human calls only, and you hear every call. See how it works.