An edtech company that sells to universities. Here is what happened.
More held meetings with schools, districts and universities, booked by human callers. One true story, with the dates and the real messages.
The story
We cleaned their list of schools. Personal number coverage went from 48% to 93%, with 334 new mobiles, each one checked.
See the real messageTheir CEO wrote back asking how we cleaned the list and found the new numbers.
See the real messageTheir CEO wrote: “I see 2 demos today already!”
See the real messageTheir founder asked who was calling. Our caller in Toronto was. Real people, in Canada and the US.
See the real messageWe booked a new meeting. Their team: “let’s freaking go baby.”
See the real messageA meeting we booked with a campus visits leader at a university was held. Their rep wrote: “that was a strong SQA.”
See the real messageAnother meeting booked from their list. Their rep: “this is great!”
See the real message
Names are blurred to keep client lists private. Want to hear how it sounds? Hear real calls, each one dated.
What we learned
Pass these on to your team. They work with or without us.
Your TAM is a short list of schools.Blast them all with the same email and they stop listening. Call the right person, one school at a time. Don’t burn it.
The best meeting came from the person who runs the visit.Not the biggest title. Find who owns the thing your software changes, and call them.
Schools buy on a calendar.Call when they plan: budget season, the run up to a new school year, and right after the conferences you go to.
People change roles between terms.Check every name and number before you dial, or you pay to call someone who left.
How it works for you
- 1
One call to start.
Tell us who buys your software. Say yes to the list and the script. We’re on the phones in 7 days or less.
- 2
We call. You take the meetings.
Our senior callers in Canada and the US call admissions, enrollment, campus visit and district leaders.
- 3
We stay on it until the meeting is held.
Every lead is tracked in Close up to the first held meeting. We record it, use it to guide the next call, and hand the buyer to you.
We work in blocks of 5 held meetings, one block at a time. Priced on held meetings.
Free: the edtech play we run
Who to call at a school, how to check each number, and the opener. Step by step, free to use.
Read the playWhy we do this
Good edtech changes how kids learn. We want more of it in schools, so we help the companies that build it reach the people who buy it.
Questions
Do phone calls still work for edtech?
Yes. School buyers still pick up the phone. The story above has the dates and the real messages.
What do I have to do?
One call to start. Say yes to the list and the script. Then take the meetings.
What does it cost?
We price on held meetings, not dials or hours. We work in blocks of 5 held meetings, one block at a time. We share the price on the call.
Who do you work with?
Only edtech. Software companies that sell to schools, districts and universities, K-12 through higher ed, like Duolingo or tools that help schools enroll students.
Do you promise meetings?
No. You hear every call, so you see why each one booked or didn’t. Held meetings are the only thing we count.